DTS, Inc. has announced a collaboration
with Chinese FM radio broadcasters to deliver DTS 5.1 content. By incorporating
DTS
Neural Surround™ technology - widely embraced in the U.S. for
live sports and HD radio broadcasts—Guangzhou Broadcasting Network (GZBN) and
Anhui FM radio station are the first to offer surround sound radio broadcasts
in China. The immersive, realistic content can be heard on the program “HD
Music Time” on GZBN FM 102.7, on “AV Space” on GZBN FM 96.2 and on
Anhui Radio FM 98.0.
“Rising consumer demand for high-definition programming coupled
with an increasingly competitive marketplace highlighted the need for an audio
solution to take our programming to the next level,” noted Mr. Hong Lei, Deputy Controller of Anhui
Radio Station. “The superior sound experience created by DTS’ technology
integration into consumer devices attracted us to this alliance, as it delivers
a cost effective and high-quality solution that offers our listeners an exceptional
audio entertainment experience.”
DTS Neural Surround™ encodes original surround sound content in
stereo by spectrally separating individual audio elements while preserving
image placement and spectral balance of the original surround recording. This
innovative solution transmits surround sound over distribution platforms that are
limited by traditional bandwidth constraints, such as FM and digital
radio.
“While digital music consumption is creating a significant impact
on most music content distributed via physical format, the DTS 5.1 Music Disc
is unique premium content format that is still very well received in the China
market,” noted Ms. Lai, president of Pacific Audio. “However, for a long time the market size was
limited due to playback availability exclusively through home AV equipment, but
now the DTS 5.1 Music Disc content will reach a wider audience through FM radio
broadcasts. We are happy to see the growth of the premium music market and
would like to expand our collaboration with DTS in order to drive creation and
delivery of premium audio content.”
“As the first Chinese FM radio broadcasters to embrace DTS’ surround
sound audio, both GZBN and Anhui state
FM radio have forged a new path, elevating the art of Chinese broadcasting,” remarked
Roy
Law, DTS’ vice president and managing director, Greater China Region. “Our work
with local content creators, consumer electronics manufacturers and
broadcasters demonstrates our continued commitment to remain at the forefront
of audio innovation.”
For more information, visit DTSat NAB 2012 booth SU7619, or online at DTS.
Media interested in speaking with a DTS spokesperson please contact dts@formulapr.com. Connect with DTS on Facebook,
or on Twitter
(@DTS_Inc.).